The right way to use Glassdoor (and some cold hard truths). Interview Prep and Company Research.
Disclaimer: I'm in no way affiliated with Glassdoor.
For interview preparation:
Let's use a Software Engineer job at Texas Instruments as our example. For interview prep, we want to find out as much 'behind the scenes' info as we can about what interviews are like. (screenshots are in order of steps)
Start with the obvious, go to Glassdoor and search for Texas Instruments and use the filters to filter by title
Sort by "Most Recent" - we don't care about popularity right now
CTRL+F to search for aggregate trends like types of question or recurring themes
Take this info with its appropriate grain of salt, factor in whether someone says they declined an offer and how true that actually might be
Take identified trends to Google and see if there is a broader audience outside Glassdoor that has similar experience or has posted similar information about the role you're interviewing for
For company research:
We can find valuable intel that will help tell you whether you want to work at a specific company or what employees actually say. Here's stuff you might not know about Glassdoor and why you need to read company reviews carefully.
Employers can pay $ to impact their rating and perception
Tons of negative reviews? Expect a call from a Glassdoor salesperson that will pitch a solution to how to mitigate the negative stuff that's posted on THEIR website. It's not cheap either. Contracts are common in excess of $10,000 per year, depending on company size.
When ratings suffer, company-wide emails go out
Remember and say something nice about us on Glassdoor. Everyone who does and shares their review gets a Starbucks gift card. <-- this happens. Not joking. It's the worst way to see a company manipulate their standing on Glassdoor. When you read through different reviews, CHECK THE DATES! If there was a negative one on July 19th and suddenly a flood of positive ones, think that's a coincidence for a small SaaS company based in SF?
People complain about stupid stuff
I read one review complaining about having to go number two in the upstairs bathrooms instead of the downstairs bathrooms. As dumb as the 'rule' might be, to go gripe on Glassdoor about it says more about the author than the company.